Industrialized, or offsite construction, is emerging as a powerful new approach to solving some of constructions biggest problems, from safety, to labor, to productivity, to cost & schedule overruns. Vikas Murali takes us through how Offsight provides crucial visibility into the offsight production process and marries it to the field.
Hugh Seaton: [00:00:00] Welcome to Constructed Futures, I'm Hugh Seaton. Today I'm here with Vikas Murali founder and CEO of Offsight, Vikas welcome to the podcast.
Vikas Murali: [00:00:17] Thanks for having me.
Hugh Seaton: [00:00:18] Excellent. So, Hey, let's start with what you guys do. What does Offsight do as a company?
Vikas Murali: [00:00:24] Well, he thanks for you know, opening that up. I think the term offsite, like talk a little bit about offsite construction. Before I go into our background as a company, you know, as many people on your podcast may be aware, offsite construction refers to a disruption essentially a trend that's underway right now in the construction world where work is moving from the traditional construction job site to the factory. The factory being the offsite.
And you know, as work moves into the factory, buildings get broken down into products or components and these components get manufactured, almost an assembly line fashion. You know, the most recognizable offsite product typically is the module or modular construction product. You know, you've seen examples of modular hotel rooms, apartment units, bathroom pods, ICU, patient rooms, huge but significant portions of the building completely assembled in the factory.
You know, when you have contexts, where about a hundred or so of these units can be assembled in the factory before they're shipped to a construction job site. And they're set up very quickly and efficiently at the job site, you know, and typically offsite construction done in this way saves over 50% of the time and a large fraction of the cost, 30% or so of the overall project.
So. This is essentially a macro trend underway in the construction world. And as we see people moving into this direction from the construction job site to the factory, one interesting thing that's coming up is that they need new software to manage that process. They need new tools that manage their new production management focus, process, new tools that can manage the quality at key parts of the factory assembly process.
And then also new tools that can manage collaboration between other stakeholders in these new types of projects. And that's really where offsite our company steps in. We offer that software to the factory and also allow there are other stakeholders and key parties to interact with the tool and manage these key projects from the floor all the way through their delivery.
So that's a little bit about us.
Hugh Seaton: [00:02:17] That's a lot of bit about you and that's cool. I want to break down some of what you talked about, cause I think there's, there's some parts of that trend that are worth teasing out. And one of them is people have been fabricating things offsite for a while, right? I mean, it's sometimes it's easier to make a conduit somewhere else or especially in the case of some mechanical you know, venting and ducting and stuff like that.
But it feels like there's been a, a real kind of recognition that more and more can be done offsite. What do you think drives some of that? Why do you think people kind of, what do you feel like there's a tipping point or is this just normal? The process of business.
Vikas Murali: [00:02:53] That's a good question. I think you know, there's a couple of interesting things that are kind of coming to play right now and kind of all aligning up the stars are aligning so to speak.
You know, I think one major thing is obviously a huge adoption in commercial offsite construction, where you have multifamily residential projects, healthcare, and hospitality projects all built in moving in the direction where there'll be built off site. But I think a lot of that is also driven just by some macro economic factors.
You have a labor shortage that's just continuously rising and potentially at the highest point it's ever been where talent, which would be like subcontractors and other specialized talent. That's needed on the construction job site is becoming scarce. And the cost of that labor is just exponentially growing.
Hugh Seaton: [00:03:35] Can I stop you there though. I want to ask you a question about that and I don't want to push you past what you know about, but I would, I would ask, you know, the part of the process when somebody is deciding to, to be more or less modular, there's different parts of that, right? Like if, if you, if you're gonna, if the whole thing going to be designed to be modular, obviously that's pretty far upstream where they may or may not be sensitive to labor shortage, but further downstream where it's a sub you know, a trade contractor, they damn well know whether there's a shortage or not. Cause they're feeling it. Do you think there's a, there's a difference that the, the skilled labor shortage has an impact on some parts of it, but not others.
Vikas Murali: [00:04:16] I think, honestly it really boils down, I would say to the owner and their expectations. So I think when owners consider projects that need to be delivered in a relatively quick timeframe and also done at a relatively effective cost point, I think that's really where offsite starts to take hold and starts to make sense, you know, projects, which are, like you said, majority offsite where like the large fraction of the building could be assembled in the factory. And then minimal work besides the podium and foundation are really done onsite. You know, those projects do see significant gains.
Not only in time, but also in cost by moving in this direction. But there are some, you know, macro economic factors that I would say really lend themselves well to being offsite projects. You know, one great example of this as affordable housing. So many players, so many owners moving in this direction, government agencies like HUD moving in this direction really backing these projects and not only backing these projects, but saying, "Hey, we need to deliver these projects in a very fast time to deal with epidemic issues like homelessness" and, so forth. So in those contexts you know, it makes more and more and more economical sense to really move off site. And, and I think the owners drive a lot of that. So owners, yeah. And other stakeholders that are financing these projects drive a lot, a lot of that.
So, you know, that's really from a macro perspective, what we see, but I think you could also argue that even in the hospitality world where you have big brands, like Marriott, Citizen M being a brand owned by Marriott, of course. And other sorts of players like Hilton, you know, they even after the pandemic, once things start to rebound have made pretty big commitments in moving modular, because they've also seen economies of scale by moving in this direction. So. That's also another category where the owners have played a pretty strong put a strong foot down saying, Hey, this, this is going to be something that we can really scale across many different projects across all over the country.
So I think that's once again, owner driven. So I think you're seeing a lot of that happening right now where the owners are kind of making those, those decisions.
Hugh Seaton: [00:06:12] And do you think that sometimes it also relates to the kind of building. I mean, I hear things where they've got a lot of the same kind of room and that kind of makes sense. Right? Because obviously you're going to have an a in a hotel or a hospital or some other institutions like that. It feels like those, those really especially on the higher level, like the owner of, of a hospitality or, or healthcare facility is more likely to say, man, there's gotta be some way to compress this and, and use modular.
Vikas Murali: [00:06:41] Absolutely. Yeah. I think you're seeing a really strong uptake in the commercial modular segment, really where a lot of the commercial projects are driven by those types of owners you just mentioned, and they are really targeting for repeatability. I think that's a crucial aspect. Of really getting, not just, you know, the economies of scale, being able to produce the same product over and over again does give you those economies of scale.
But also just as I mentioned, time efficiencies and so forth. So yeah, I definitely think that you're seeing that in the, in the commercial world coming to play right now, and there's probably you've touched upon it, but several types of projects that really catered themselves well to that. And also I would even argue components within even bigger projects like bathroom pods, in the healthcare context, ICUs, patient rooms. Offsite also, doesn't just include modules. I think we're that's the most recognizable form of offsite product, but you definitely have panels. You have curtain walls, you have precast concrete, you have all types of other products that are moving more and more in that direction.
And a lot of these products are used on commercial projects too. So yeah, I think it can span the gambit pretty far, but you do, you are seeing commercial construction, really driving a lot of the demand.
Hugh Seaton: [00:07:46] Cool. And I think coming back to what you guys are there for. So, you know, there are, there are definitely companies that, you know, have a kit of parts and they are, they're worried about literally making some of the parts in the software to pull it together. Other folks worry about the, or, you know, focus on the production process. But I think you guys took a pretty unique approach. Right? Let's talk a little bit about what that is.
Vikas Murali: [00:08:11] Yeah, absolutely. So, you know, where we, where we come at, this is we want to be that software, that will enable you to go off site, but that really means it's like, we will be an efficient tool that you will use to manage your projects in the factory.
We will provide that level of production tracking and visibility that many times your owners and even other third parties demand. We will also provide. All the elements that you need to manage the quality of the, assembly in the factory setting. Right? So as the work moves from the job site to the factory requirements there to manage the quality in the factory level non-performance issues, installation, errors, resolve all those before products ship, is crucial.
And obviously our software helps you do that. It helps all parties keep track of those issues, track them through the process, and then even ensure they're resolved before shipment and also provides a key and other crucial element, which is an element of visibility and reporting. to stakeholders.
So, as I mentioned owners in this context and other third party, third party inspectors, sometimes even the state requires a lot of visibility into offsite projects. And that comes from many reasons. One reason is just the fact that, you know, owners and others are taking a lot of upfront risk in basically financing these projects.
They're putting up a lot of capital upfront unlike what they would do on the construction job site, where once milestones are hit, more financing is released. In the off-site world, a lot of financing is placed upfront to really begin production of many units. So visibility to that process, ability to ensure that those units are assembled correctly, and then ability to ensure that they're delivered on time is very crucial. And really our software in many ways enables that whole process. It enables people on the floor to ensure that they're, they're hitting those metrics. So that's a, that's a crucial element.
Hugh Seaton: [00:09:45] Yes. You know, I've worked in places where one part of the, of the company did one thing, and another part did another, a classic example is I was at Sony electronics back when there was a Walkman, the whole thing. And we had electronics that behaved one way and it was in the U S it was primarily about logistics. Cause we moved millions like 50 million boxes or something a year, but we were, you know, a sister company was, was Sony music.
And what they did was as diametrically opposed as you can be from a process, from a personality, the whole thing . So the point I'm making is, we very often had trouble working together because every orientation is different. And I think you could argue the same thing is true of manufacturing and classic construction.
Do you find that some of what you do is connecting those so that you've got some of the, what, what a construction manager expects to see, woven in with what is required to actually be a manufacturing set of processes. Is that something that you guys are seeing a lot of need for?
Vikas Murali: [00:10:45] Yeah. It's, it's funny that you bring that up.
You know, I kind of refer to that problem almost, or as project manufacturing, right. Or refer tothe concept you mentioned is project manufacturing, where essentially you are building products, but they're essentially for projects, they're for construction projects. So what that really means. Is there is some variability between project A to project B.
to project C. Like the product you're building is similar, but it has some design changes. Some processes are different, some quality elements are different. And you know, in our software, we've really thought about that as a crucial element. That's why, you know, when you kind of look at our product, we're built around project manufacturing what is that really mean?
What it really means is that you can define products, in our software that may be unique to one project. Let's call it project a one multi-family project. And then for another multifamily project, you can define a new type of product called product B that's different goes through a similar manufacturing process, but at different stages has different elements, different quality checks, different verification that's needed.
It's super flexible in our software to set up that new product type to build that workflow. I think. That is very unique to kind of our software. And it's also unique to the industry challenges that are going to, you know, become more and more of an issue as work moves in this direction, off site.
So that is is definitely something that you know, we've kind of done well and settled on well.
Hugh Seaton: [00:12:01] And let's talk a little bit about what's your what's your customers are doing.
Vikas Murali: [00:12:05] Yeah, absolutely. So our customers essentially, span the gamut of companies that provide a variety of different offsite products, modular obviously is one major category for us, volumetric modules, wood as well as steel.
We also have players that make crates. We have people that do panels. Wood panels as well. So we have essentially a pretty diverse set of customers that make a variety of different offsite products. And today, you know, they leverage our software to manage the entire production process. As I mentioned from the initial assembly all the way through production post-production and even elements of shipment we track the progress of all these products as they're assembled for any project that they're working on.
We allow the ability of people on the floor, whether they be operators, quality, inspectors superintendents, who are assembling the product to interact with our software, through our, their mobile app, our mobile app that they can download from the Apple store. And then also we allow managers project managers and other key stakeholders to access our dashboard where they can oversee this process real time.
And then also very importantly, access reports and other key elements that they need to track.
Hugh Seaton: [00:13:11] Let me stop you real quick. Well, there's a lot of, lot of talk just now about how people can access this information here. And how is it different from what happened before and what are they doing with it?
Vikas Murali: [00:13:21] Yeah, that's a good question. So I think before, before it was actually very interesting here in the in the construction context, even in our customer context. So a lot of actually before and this is kind of something we'll kind of go into directly you know, relies today on what we call paper traveler. So interestingly enough, you go to a lot of these factories now, even ones that are about to enter production, ones that will enter production and all of our customers have a name for this type of process. And it's really leveraging the document called a paper traveler. And this document essentially travels with modules, with products in the factory setting. And at each of these key stages of assembly, people remove this document out. They go through non-conformance checks, installation errors, record issues and put this document back in and it moves on to the next stage.
You know, typically what you see in these factories is that these documents are then consolidated at the end and all these issues or steps are essentially inputted into smart sheets or Excel or another sorts of sort of software and then updates for essentially provided to other stakeholders, project managers, third parties, et cetera.
Hugh Seaton: [00:14:21] Would you believe that in 1995, when I worked at a steel factory in Taiwan, that's what we did except I would, I was, I was really junior, so I was the traveler. It didn't go with, because it's not feasible to do with steel wire. I would follow it. And bring it from station to station and actually would make different copies for different kinds of steel.
I mean, it's, it's crazy that you're talking about. I mean, you know, it's more years than I want to count on, but so presumably it's a little more sophisticated, but the fact that it's still in, in you know, in a factory and it's still paper is, is the fact that there's any paper involved anywhere is interesting.
Vikas Murali: [00:15:01] Yeah, it it's pretty amazing. I think, you know, one major challenge for a lot of of a lot of factory customers, a lot of our customers has been just the fact that a lot of software doesn't have ease of use and a lot of tools that could be exposed to for people on the floor, especially, you know, operators and others just is not easy to use.
So ultimately this has been a barrier to essentially disrupt the paper traveler.
Hugh Seaton: [00:15:22] Disrupting the paper traveler that that's like, that's a tagline for you.
Vikas Murali: [00:15:28] I think so. Yeah. I would say, I would say that's definitely the key element to basically getting in there and then setting up our product, you know, once we're in there, you know, what we find is that operators, quality inspectors, others can simply use our mobile apps to just completely remove the need for any of that for travelers, any sorts of documentation, paper, manual documentation, after that fact and it also opens the door to a lot of additional functionality that they absolutely need reporting staff, providing updates, et cetera. Live tracking issues, analytics, you name the gamut, but it all originates from that. So that's the, "before" that we take care of with our software.
Hugh Seaton: [00:16:03] All right. So, so Vikas, let's talk about some of your customers and what they're finding specific value in. Like how's it helping them out.
Vikas Murali: [00:16:11] Yeah. Great, great question.
So I think there's two elements of specific value that I kind of see repeated across a lot of our customers. You know, the first one I kind of want to touch upon is really that element of managing a lot of quality, non-conformance, installation errors and problems, shortages that can occur through production.
You know, one crucial element is actually managing the process and understanding that in the process quality issues arise, and those issues need to be resolved in the factory before products ship, any of those issues that ship and make it to the job site are much more expensive to resolve there. So being able to track those issues, document them, tie them to a specific product for a specific project at a specific stage. And then even confirm from the perspective that people on the floor, your operators, your quality inspectors that they've fixed them is crucial and that saves customers money. So that's one crucial element that I think all our customers love.
The second element, you know, that I also touched upon, which is also universal as work moves off site, is an element of managing reporting and visibility to your stakeholders. You know, all customers ask about the fact that they have responsibilities with government agencies, whether it be HUD and other institutions, they have third-party inspectors that are brought in to evaluate these modules on the products and the offsite to make sure they're built to code spec before they're shipped. They have responsibility with internal executives, of course like, executives at their company and even owners who are, as I mentioned, you know, providing a lot of money up front to basically finance these projects and themselves have pretty high expectations in terms of, you know, quality, visibility, and confirming a lot of issues in our results.
And, you know, providing that level of reporting and visibility to these other stakeholders is crucial. And our software does a very, very, very easy job and efficient job of doing that. They can track these products. They can pull live reports, filter the reports and then make them visible as needed to specific third parties and stakeholders that they work with.
So that's also a universal aspect that the customer's love and see feedback from. And then I think of course, the third aspect also very important is essentially managing production of course, and tracking progress of these products, as they go through an assembly process, being able to say, Hey, here's a hundred modules for this multifamily project.
Here's where each one is certain or certain modules are 50% complete. They've passed this stage of assembly. Others are 75% complete they're now in the MVP installation stage. Being able to feed that back as well in your planning process is huge. And we also offer that level of production tracking and progress tracking through our software.
Hugh Seaton: [00:18:37] And how does that interact with, with the field? Like how does the handoff happen or do you guys extend to what's going on in the field? Is it connecting into the supply chain more than it is the field? How does that, how do you, how does the whole kind of process get knitted together?
Vikas Murali: [00:18:52] Yeah. That's, that's a very good question as well.
So yeah, we're all, we are all about feeding that process back into teams that may be responsible in the field. And you know, what we see is it's different from customer to customer in terms of how they themselves have set themselves up for the projects and structured themselves up to the project.
Sometimes customers in this case, factories do the majority of assembly and then they hand off the product for installation to another general contractor or to another player that would be specifically focused on the installation element. So, you know, what we've encountered is many customers that want that party to have access to the, to the product information, as it was built in the factory, you know, track the issues and even confirm that some certain issues were resolved at the installation point. So you know, one way where we bridge that gap is essentially by providing a means for the customer, the company that's taking over the installation, essentially access the data for those same modules in their software or whatever software they may use.
We tie, we tied barcodes, for example, together. A good example of this in one specific context. Is a company that essentially could be usable utilizing Procore, for example, on the onsite side, and obviously utilized our software to manage and assemble these hundred modules. Now, the installer wants to track those modules back, they can scan a Procore barcode. That same barcode exists in our software and links to the same module in our software, and they can pull the profile of that entire product and also track that product through that installation phase. So that's in a unique case where we've kind of merged both of those together and you know, that is something that we're starting to see a demand for and we're building for it.
So that's definitely something.
Hugh Seaton: [00:20:27] That's great. And so are you, are you working a little bit more, do you find that, that when you're interfacing with the job site, it's more with the GC or with the trades.
Vikas Murali: [00:20:36] That's a good question. So on the job site and it depends in terms of how the project is set up and then also what the product itself is.
But I think from what we've seen is there are GCs that specialize specifically in installation you know, good examples of these maybe Hayes modulars, a well-recognized one ProSet is another well-recognized one. And they specifically specialize in installing these modules, panels and other products.
And those GCs typically take over responsibility of that final phase of the project. And they may also be responsible for some elements, depends on how the parts of set up of the foundational setup and podium set up and so forth. So we have found that situation where the company we work with works with with one of those GCs.
And potentially they want an element of handoff to that other GC, where they can access elements of our software as well. Ultimately, it gets interesting because a lot of our customers also are vertically integrated where they not only do the manufacturing themselves, but they also have a arm in a group within their business that does the installation.
They may even do the design of the product themselves, if they're fully vertically integrate. In which context we can work with all elements of that business, all facets of that business.
Hugh Seaton: [00:21:46] Interesting. So I, I didn't hear the trades specifically. So it sounds to me like, cause this is this an ongoing question that I, we don't know, we need to get into too much here is what is the role of the trades in a modular future?
I think that's it. That's a couple of podcasts, to be honest . Go ahead.
Vikas Murali: [00:22:04] I was going to say for sure. I think, I think, I think that brings up a really good point. I think we do see a lot of the work done by the trades. You know, the electrical subcontractors, mechanical work, et cetera, actually happen in the factory, so you have an interesting situation there where the factory kind of does the work of some trades as well. So that's that's, that's all something we noticed.
Hugh Seaton: [00:22:21] There's always a question there about how inspectors deal with it. How important is the inspection in what you're actually seeing?
And in theory, it should be a big deal, but, and sometimes it is, but how, how important are you finding inspection, again, really to what you do?
Vikas Murali: [00:22:39] It's a crucial element. I think it definitely is. Yeah. We work with companies like the American welding society and others that are, you know, pretty prevailing they're there essentially to take part in almost all projects that happen off site, they have third-party inspectors and other specific inspectors that are, that are responsible for these.
And you know, one of the main aspects of our solution is that these type of users, if you will, can be provided access to our software. So they can definitely access those same reports and information and track that they may have their own checklist, their own, own items that needs to track throughout the production process at the factory level.
And we provide some element of, of letting them do that. So I think that is definitely something that we're seeing for sure.
Hugh Seaton: [00:23:18] That's interesting. Very cool. So where are you seeing things going you guys have been around for, for how long, how long have you guys been in market?
Vikas Murali: [00:23:27] So we've been in market for north of a year. Actually just in fact, we were founded early of last year, so, you know, right before the crisis started. And you know, that being said though, I think things have been trending pretty well for us. You know, we've gone from just having our very first customer to many customers that we're working with today across various different verticals in the offsite industry.
We're really excited about what's going to happen this year. And even the next few years you are seeing a lot of demand moving in this direction, moving off site, a lot of owners and other stakeholders asked me about offsite projects many new commercial projects being financed, a lot of enthusiasm once COVID subsides and construction returns, especially in hospitality many successful projects that people can also already point to in residential, in multi-family in the Bay area and elsewhere.
So I think that this is just one of the exciting times for offsite and I think honestly What we also see, which is really, really, really exciting is in many cases, even in big countries, the government essentially taking active roles of promoting this recognizing, "Hey, these forms of construction are sustainable".
You know, they're environmentally efficient, of course, but beyond that, they're cost efficient, time efficient. They, they will produce properties quicker and at lower costs that can eventually be, as I mentioned, rentable, and to other demographic groups that are targeting affordable projects and affordable housing projects.
So, you know, you see the government as such taking active roles, not only in the United States, but also in UK and all these other countries as well. So we're also excited about that because we think that's going to drive a lot of adoption as well.
Hugh Seaton: [00:24:55] That's cool. And so actually you mentioned other, other countries that if anything, the US tends to be slow to intervene like that. Are you finding certain other countries have really taken more of an active role.
Vikas Murali: [00:25:06] Yeah. I think that, you know, what's happening as a case study that can definitely be copied by the United States and without a doubt, I'm sure will. But you know, you look at the UK, for example, I really am interested in kind of how they're taking... The government's taking a very active role in promoting what, you know, what they refer to as modern methods of construction, but that's basically you know, another term for offsite construction, essentially leveraging these methods we discussed. To produce properties quicker, more efficiently, et cetera.
And the government, there has been a big advocate of setting aside financing, specifically devoted these projects and not only that, demanding that at least 25% or more are built off site, are built with offsite methods. Even individual provinces, cities are financing directly these type of projects, setting aside funds as much as a billion dollars in certain cities like Oxford directly devoted towards financing, these type of projects.
So you're seeing this happening in a very active means in the UK. And you're in, obviously what that's doing is it's basically allowing many new parties, new factories, new players, to kind of come to the forefront and start investing in their own factories to kind of go after this method of production.
So I'm really excited about what we're seeing there. I think some of that I'm looking forward to propagating over to the United States and elsewhere. So I think that's yeah, that's something we look forward to.
Hugh Seaton: [00:26:21] Very cool. And in terms of, of kind of where, where this all might go for your own product, I mean, obviously you, you guys have your roadmap and you're not going to talk about that too much, but how do you see things expanding? And like, whether you think about it from a supply chain, do you think about it, the types of types of construction, do you think that you're going to see that mix continue to change? And if so, are you seeing any trends out there about what seems to be working and what seems to be working less?
Vikas Murali: [00:26:48] Yeah, absolutely. You know, I think as the offsite market starts to grow and mature you know, you're going to see a lot of interesting stuff happening. I've mentioned many times types of customers and segments that we work with, but I think that trend is just going to exponentially increase to many other verticals as well.
We mentioned other building components like precast concrete that are growing, CLT. We have MEP providers to themselves, you know, these electrical subcontractors, mechanical subcontractors, who are also potentially investing in producing their products. Prefab products, offsite and maybe producing certain defined SKUs, if you will, or product types, offsite that can be reused on their many projects.
So that is essentially a macro trend underway. And I think really, as we see that continue, I think the potential for our software is really kind of limitless in that regard. We can go after all those different factories and all those different categories. And that's really what, where we see ourselves going.
And as we start to mature, not only from, you know, like, as you said, the product roadmap perspective, not only as we start to get more customers, the product also starts to mature. We also start to think about adding other functionality that lets other stakeholders in those projects collaborate because as you see more and more work moved down to the factory, you touched upon this before, right?
You can have a project where a large fraction of the work is done in an offsite and maybe a relatively small fraction done onsite. Now as more and more of that work runs in the factory setting new problems arise that are uniquely focused around production management and then around the factory setting.
And that's really where we can, we can take part in some of those two. And the examples of those could be managing inventory, managing part shortages, doing some level of pre-construction and prototyping management. You know, before you begin full production, you want to make sure that the product you're assembling and your building are built to spec and can go through an assembly process.
You know, a lot of those, functionalities and elements we can manage too in our software. So really it's our goal to mature the product with the industry, and then also tackle a lot of players that are going to start to, to enter the industry. So that's really, that's our, that's our expectation.
Hugh Seaton: [00:28:50] That's great. This is, this is super exciting. I mean, it's really bringing a level of professionalism and kind of control to a new way of building things. So very exciting. So where can people find you.
Vikas Murali: [00:29:02] So they can find us online and www.offsite.com. That's our website and spelled it spelled O F F S I G H T, "Offsight".
Hugh Seaton: [00:29:13] We'll have it in the title, for sure.
Vikas Murali: [00:29:15] For sure. And then add to that LinkedIn, we are super active on LinkedIn. We'd love to share content from industry leaders, industry experts, thought leaders, our customers. We love to showcase our customers and how they're using the product with case studies and other materials as well.
So yeah. That's really where you can find us. So if you're interested kind of hearing what we're up to would recommend either checking out our LinkedIn page or checking out our website. So those are definitely great sources.
Hugh Seaton: [00:29:40] Fantastic. Vikas thanks for being on the podcast.
Vikas Murali: [00:29:44] Thanks, Hugh really appreciate it.